Social Media use of Woolworths

 According to Nielsenwire (2010), Australian are represents the highest use of social media in the world.  They spend 57 hours per month online and almost 7 hours month per is spend on social media network. Therefore, the user of social media on the internet cannot be dismissed. The media objective of social network is providing a platform for customer to interact with company and engage with Woolworths’ app campaign. Besides, with this two way communication, it can build up the long term relationship with customer and increase the brand loyalty of Woolworths.Here i going to talk about Facebook and twitter they uses.

Something about Guangzhou (2)--soup

So, here it is. I continue to talk about Guangzhou

Soup?

Customer analysisy of Lynx effect

The main customers of Lynx effectare youth, active and single male, age from 15-25. They are interested in sex,music and sports. Yong men in this group are impatient for first experience ofwomen. They dream about being able to seduce women without too much effort,because they are not confident as they seem. Moreover, band image also influentcustomer purchase. Here, the brand image is appealing to 68% ofLynx user, and 64% of youth believe that choice of Lynx’s brand defined theirpersonality. Beside, people are more rely on opinion of friends than advertisementfor purchasing grooming product. Therefore, age, brand image, friends are themajor factors for purchase of product.

Consumer lifestyles also affectthe purchase and use of deo. The age and occupation determine the moneyspending on deo. Nowadays, Youth feels usage of Lynx deo is moving with trend.

Overall, the satisfaction levelof Lynx effect is high such as package, quality, and brand image. The usage ofLynx effect make people feel confident and want to experiment with newvarieties.

Beside of  the customer analysis of lynx effect, there is one more i want to talk about is Lynx's advertising```every ad of Lynx effect are very clear of it positioning ! and yes , even i didnt know what this was ? i know the lynx effect is male grooming product and when somebody saying "Lynx" next time , there must a picture on my mind "oooh ~the ad with angels fall ..or the ad of  female usually attarcted by a man who used Lynx.."

Maybe some people will think the ad was some kind of  very strong or too sexy , uuh`yes , to some level ... it was.But the fact it is : it do attract the audiences, it  do impresstive, even though they  remember it was a sexy ad.

Also, the out-door media of Lynx effect was doing a very good job to comunicate with  customer. People were getting high involvment  and experiencing the company concept "Lynx excite-Even  angels will fall".   This supporting media increasing the brand image in customers' mind.

Here , it is my opinion on the customer analysis of   Lynx effect , and Lynx's advertising.

Cheer

Cwing

Something about GuangZhou

When we thinking about the city in China. Well….Beijing is historical, Shanghai is modern, and Hongkong is International, even when talk about Sichuan we think of Panda. So, what is Guangzhou? “Modern”? - Not as Shanghai. “Fashion”? Not as Hong Kong. “Historical”? Not full story as Beijing.

Brand Authenticity-Lonely Planet

   

As a travel fan , Lonely planet is my very good friend, especially when i  travel in Australia ;p

How comes me or other backpackers very favorite into this book?Here , this time i going to talk about the brand authenticity of lonely planet  as being real instead of just saying by words.

How IKEA build their brand equity

The CEO of Sunkist Growers, Russell L. Hanlin, saying that “An orange … is an orange … is an orange. Unless, or course, that orange happens to be a Sunkist, a name eighty percent of consumers know and trust.’’(Aaker 1996,p.2) 



I absolutly agree to the CEO says, it is the brand make it differences from consumer mind

So, what exactly a brand it is ? and how IKEA built their brand equity?

Brand types

Unle classified brand from three perspective , which is fresh for me at the frist time, but can easily undersatanded it with the example from daily life.

FIRST POST

I remmebered i was signed in this bloger last year ,, but never post anything on it ><
It has been  a long time for me havnt  post the bolg ,,,coz weibo (chinese twitter) apper,,,that  i become lazier ,even the 163 ` i spent less and less time on it , only check my friends update when the day  i remmember :(