According to Nielsenwire (2010), Australian are
represents the highest use of social media in the world. They spend 57 hours per month online and
almost 7 hours month per is spend on social media network. Therefore, the user
of social media on the internet cannot be dismissed. The media objective of
social network is providing a platform for customer to interact with company and
engage with Woolworths’ app campaign. Besides, with this two way communication,
it can build up the long term relationship with customer and increase the brand
loyalty of Woolworths.Here i going to talk about Facebook and twitter they uses.
