Something about Guangzhou (2)--soup

So, here it is. I continue to talk about Guangzhou

Soup?

Customer analysisy of Lynx effect

The main customers of Lynx effectare youth, active and single male, age from 15-25. They are interested in sex,music and sports. Yong men in this group are impatient for first experience ofwomen. They dream about being able to seduce women without too much effort,because they are not confident as they seem. Moreover, band image also influentcustomer purchase. Here, the brand image is appealing to 68% ofLynx user, and 64% of youth believe that choice of Lynx’s brand defined theirpersonality. Beside, people are more rely on opinion of friends than advertisementfor purchasing grooming product. Therefore, age, brand image, friends are themajor factors for purchase of product.

Consumer lifestyles also affectthe purchase and use of deo. The age and occupation determine the moneyspending on deo. Nowadays, Youth feels usage of Lynx deo is moving with trend.

Overall, the satisfaction levelof Lynx effect is high such as package, quality, and brand image. The usage ofLynx effect make people feel confident and want to experiment with newvarieties.

Beside of  the customer analysis of lynx effect, there is one more i want to talk about is Lynx's advertising```every ad of Lynx effect are very clear of it positioning ! and yes , even i didnt know what this was ? i know the lynx effect is male grooming product and when somebody saying "Lynx" next time , there must a picture on my mind "oooh ~the ad with angels fall ..or the ad of  female usually attarcted by a man who used Lynx.."

Maybe some people will think the ad was some kind of  very strong or too sexy , uuh`yes , to some level ... it was.But the fact it is : it do attract the audiences, it  do impresstive, even though they  remember it was a sexy ad.

Also, the out-door media of Lynx effect was doing a very good job to comunicate with  customer. People were getting high involvment  and experiencing the company concept "Lynx excite-Even  angels will fall".   This supporting media increasing the brand image in customers' mind.

Here , it is my opinion on the customer analysis of   Lynx effect , and Lynx's advertising.

Cheer

Cwing

Something about GuangZhou

When we thinking about the city in China. Well….Beijing is historical, Shanghai is modern, and Hongkong is International, even when talk about Sichuan we think of Panda. So, what is Guangzhou? “Modern”? - Not as Shanghai. “Fashion”? Not as Hong Kong. “Historical”? Not full story as Beijing.